Ftalk is really a great place to hangout and meet new friends but it's alarming how there seems to be no new members signing up. It got me thinking and I went back to the reason why I joined Ftalk in the first place. Friendster layouts and stories - these are what made people join and these are what Ftalk was then very known for. Now that Friendster is gone and the literature section isn't as active as it used to be, we need to think of something to keep this website the best online place to stay. We need to identify the type of branding that we want and make Ftalk known for it.